September 7, 2025
If you spent a good chunk of Labor Day weekend watching football on television, it would have been hard to miss an ad that starts with a man holding a ball in an empty stadium, warning about the fragile state of college sports.
“Dramatic changes are causing nearly every athletic department in America to operate in the red, forcing cuts. Putting women’s sports and Olympic dreams in immediate danger,” says Cody Campbell, a former Texas Tech offensive lineman turned billionaire booster who is quickly becoming a prominent voice in college sports.
Campbell has started a group called “Saving College Sports” and was recently named a member of the Presidential Council on Sports, Fitness and Nutrition by President Donald Trump. The executive order President Trump signed last month aimed at solving the problems Campbell believes college sports are facing has Campbell’s fingerprints all over it.