July 8, 2025
He doesn’t need this. He can walk away right now, and leave the unseemly unraveling of college sports to someone else.
Hop on a plane and escape Washington D.C. and the land of everybody's got an angle, and be home in the DFW Metroplex in a matter of hours. An amateur sports world of turmoil in his wake.
Or he could do what he has always done.
Fix the problem.
“I’ve built and sold $15 billion worth of companies,” Cody Campbell says. “I’m not a dumbass.”
Of all the upheaval, of all the unthinkable moves over the last four years that have drastically changed college sports, none would be more improbable than this.
A deep-pocket booster, a capital investment savant, saving college football – and by proxy, college sports – from itself.
He knows what you’re thinking. What does a billionaire businessman, a Texas Tech sports sugar daddy, know about saving college football?